PORTFOLIO

Rutgers Univ Chancellor's Report Developed message strategy for video and report project for New Brunswick Chancellor's office, including drafting annual report	Brother Color Laser Website Counseled client in developing product special-focus sites targeting new audiences with unique messaging.	Growing Franchise Brand Strategy Renamed client's brand to avoid marketplace confusion, and guided brand in digital and local marketing to grow its franchise business.	Brother Think Optimize Website Crafted strategy to launch microsite targeting small business audience for new product launch campaign, focusing on customer pain points and vertical industry channels - responding to the customer's needs, per market research.
Public Behavior Change Campaign Guided client through creation of the JustDrive campaign to change driver behavior, reducing distracted driving deaths in NJ by 40+% in the first year, and paving the way for a multi-million dollar campaign and ties to professional sports team sponsorships.

Rutgers Univ Chancellor's Report